Ah, Valentine’s Day. The day where people all around the world find a reason to celebrate or profess their love for one another. Sure, some countries do it differently from others. Japanese custom has it that women give chocolates to the guys they are interested in and wait for ‘White Day’ where they hope to receive something in return. Getting something in return from a guy they like will mean that their Valentine’s Day gift and feelings have been reciprocated.

Well, doesn’t matter where you are in the world, but if the society you’re in celebrates Valentine’s Day, you can be sure that things are going to get expensive. Flowers will be more expensive, restaurants will come up with “special set menu” where the most special thing will be the price of the menu and gift shops would have seen an increase in business. Of course, this all boils down to the forces of demand and supply as well as price elasticity of demand but no one can deny that Valentine’s day is a very, very commercial construct.

So then, how to think of Valentine’s Day if you’re a Singaporean trying to build up your wealth? In my opinion, the best way to think about it is to figure out how much satisfaction or utility you would get from things such as buying overpriced flowers or going for an expensive meal.

What did I do for Valentine’s this year for my wife who absolutely deserves the best that I can give her?

I bought flowers and I cooked a meal.